April Williams McCrory - President & Visionary

April's personal mission statement is: "To cast a clear vision… and empower the team to reach it!"

 

When you start a company you get to decide what that company stands for. And whatever it is, it usually reflects your own beliefs and talents. April is the Queen of WOW. So it’s little wonder her company is filled with WOW believers.

 

Since its humble beginnings in 1997, North Star Marketing, led by April, has become known as one of the most creative and innovative marketing agencies in Rhode Island. With over 20 years of industry experience April leads by example. If there’s no WOW in the idea, the idea never sees the light of day.

 

Add to her passion for WOW an equal passion for results, measurable and positive ROI, and a collaborative culture, and it’s little wonder that the only companies more successful than North Star Marketing are in fact North Star Marketing’s clients.

 

April is a member of the American Marketing Association, the Public Relations Society of America, the Providence Chamber of Commerce, North Kingstown Chamber of Commerce and the Newport Chamber of Commerce. Her visionary reputation goes far beyond the walls of North Star. April has been featured as an expert by many media outlets including Providence Business News, The Wall Street Journal, Wheaton Quarterly, NBC TV-10, Enterprising Women Magazine, PRWEEK, Boston Herald, The Newport Daily News, NPR, The Providence Journal, The Standard Times, and Smart Money.

 

April is also constantly asked to author articles and white papers as well as to speak at various seminars sponsored by organization throughout New England. She speaks on topics ranging from women in business to increasing ROI through high-quality lead response. Recent speaking engagements include:

• Networking Seminar, RIDOT
• Connecticut Business Expo
• Cox Business/Johnson & Wales’ University—RI Small Business Development Center
• Johnson & Wales’ University/AMA
• Statewide (RI) Senior Conference
• URI PR Department Seminar Series
• The Brown Forum for Enterprise
• The Women’s Summit
• Newport County Chamber of Commerce
• North Kingstown Chamber of Commerce
• Business EXPO (now RIBX)

Fueled by her entrepreneurial DNA, driven by her competitive nature, and armed with years of experience in consultative sales and marketing, April and her team creatively “WOW” clients and deliver ROI on a daily basis.

 

To contact April, email April@fortheloveofmarketing.com.