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Blog Archive

    Watch out with that email!

    January 26, 2009
    Recently I’ve been thinking about how we can follow every email etiquette rule and still find ourself making silly mistakes.

    Customer Service Counts…Big Time

    September 11, 2008
    It’s amazing how some companies skimp on training and customer service, one of the most important jobs within a company.

    Cutting edge technology doesn’t always mean great marketing

    August 20, 2008
    When I encounter bad marketing that is the result of blatant abuse of technology I find it intrusive, annoying, and the true sign of a lazy marketer.

    Marketing in a Recession

    July 29, 2008
    Harsh economic times can create opportunities in the marketplace as some of your competitors may cut back on marketing spending. The key is to focus on customer relationships, targeting marketing messages to the right people at the right time.

    Email Etiquette

    July 8, 2008
    In a time when so much of our business and communication is done over email, it still amazes me that some people have still not realized just how important email etiquette is.

    How companies are using social networking

    February 21, 2008
    Many business owners have no idea of the impact that a MySpace or Facebook page can have. Read examples of how a few companies are using social media - both good and bad!

    The elements of great PR

    January 8, 2008
    Ever wonder “why are some companies always in the papers and others aren’t?”

    When pulling the trigger is a good thing

    December 14, 2007
    Triggered email is gaining in popularity as one of the most strategic ways to build relationships with consumers.

    Websites I like and websites I don’t

    November 26, 2007

    I am a purist when it comes to websites. Hold all the flashy stuff – not only does it not impress me, it actually annoys me and will make me avoid your site....

    Websites I like and websites I don’t

    November 26, 2005

    I am a purist when it comes to websites. Hold all the flashy stuff – not only does it not impress me, it actually annoys me and will make me avoid your site....