eGlue

Email done right is not easy. Our platform, eGlue, gives email the stickiness you need to cement your customer relationships for years to come.

Our services include:

• Email Marketing List Building – It’s simple. You can’t take advantage of one of the hottest marketing mediums if you don’t have a permission-based email database. We help our customers build and maintain in-house permission-based email databases that enable them to reach their best customers and referral sources at a click of a button. 
• Email Design and Copy Writing – Our team is skilled in designing and writing for email. Designing for the inbox is completely different than designing for any other marketing medium. You have to design for all the different types of email systems that can each easily mess with your design. How AOL, MSN, Hotmail, Gmail, Yahoo, Outlook, Lotus Notes displays your designs can vary greatly. Making sure your design makes the best use of the preview pane is another design and copy element that needs to be considered. And writing for email takes skill. Knowing where people will tend to read and what will get them to open an email and read on is as much an art as it is a science.
• Email Broadcast – sounds so simple but so many things can go awry. Once you click send, your message is instantly delivered to all of your subscribers. We have checks and balances in place at every step of the process to ensure that your message is delivered how you want it, when you want it and to whom you want it.
• Reporting – one of the things that makes email so great is that you can know what someone did with the communication you sent within a matter of hours or days. You can change your campaign mid-stream or test a partial campaign and based on the results choose the most effective options. Our reports can also help show specific ROI ties to specific campaign activities. We provide our customers with reports that show:
• Delivery rates
• Open rates
• Clicks by link
• Conversions by link
• Viral activity
• Unsubscribes

Our customers use our email platform, eGlue in one of two ways. We have a full-service email broadcast model and a self-managed email broadcast platform.