Jennifer Turner - VP of Client Services & Captain of Client Results
Jennifer is an integral part of the North Star team, always identifying new technologies to incorporate into marketing and public relations programs. Jennifer created and currently manages the agencies Mission 360° team to help Disadvantaged Businesses attain more work with RIDOT. As part of the team to create a new brand identity for PAI Group, Inc., the largest payroll provider in the U.S., she demonstrated her ability to help clients define their personality and how it is conveyed to their target audience. Jennifer’s up-to-the-minute knowledge of new technologies helped US SAILING launch their email marketing program. Implementing lead generation, retention programs, and campaigns for a wide variety of clients including Atlantic Paper & Twine, Thomae, and Wilson’s of Wickford, Jennifer strives to keep 100% client satisfaction. She is responsible for The Compass, one of the agency’s main communications and lead generators. Jennifer’s technical expertise compliments her communication skills, which are demonstrated by her proven ability to manage client relationships, loyalty programs and develop business opportunities.
Previously, Jennifer served as Vice President and Director of e-Marketing for Right Coast Marketing. Her accomplishments included leading teams for clients such as DSW, Quikbook and Travel Planners. Responsible for establishing marketing and creative strategies, she managed production, ensuring that all requirements for deliverables and budget parameters were met. DSW direct mail campaigns generated record-breaking response rates for their customer loyalty program, managed by Jennifer. In addition, the loyalty program increased annual spend/customer, shopper frequency, and the number of departments shopped. Jennifer’s involvement with a welcome direct mail campaign for Quikbook proved that customers were 110% more likely to make a second hotel reservation when they received it. She is credited with transforming a premier 800# hotel reservation service from a call center to an online application. To this day, Quikbook.com continues to receive ongoing citations for the ‘best of web’. Jennifer received the Direct Marketing Association’s Silver Echo Award in 2002 for Consumer Services and Flat Mail, the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results, for her work with Quikbook. Her creation of sales collateral for Travel Planners, a provider of housing for trade shows, conventions and meetings, increased leads and helped convert sales. Jennifer’s “gifting program” for the company’s customers improved client retention and educated clients on new services.
A graduate of the University of Maine with a BS in Marketing, Jennifer holds a Master of Business Administration from the University of Rhode Island.
To contact Jennifer, email Jennifer@fortheloveofmarketing.com. |
Specializing in direct mail, advertising, website development, e-commerce, and public relations campaigns, Jennifer works closely with clients to leverage their relationships with their customers, designing and managing print, online and email campaigns. With the goal of producing profitable and successful campaigns for every client, Jennifer focuses on all deliverables on time and on budget. As Captain of Client Connections, she upholds her position as the main liaison between North Star Marketing and its clients.