North Star Marketing Recognized for World's Smallest Newsletter

May 26, 2004

North Star Marketing Recognized for World's Smallest Newsletter WICKFORD, RI - North Star Marketing (NSM) received a Sapphire award at the 3rd annual GEM Awards from the Rhode Island chapter of the American Marketing Association (RIAMA). The Wickford based marketing firm was recognized Wednesday, May 19 for their creation of the World's Smallest Newsletter. The event was held by the RIAMA at the Providence Art Club with over 50 members and marketing professionals in attendance. It was hosted by the popular Cardi Brothers, Nick, Ron and Pete, and sponsored by Providence Business News. The World's Smallest Newsletter is a marketing tool created by North Star to stay in touch with clients, prospects, alliances and referral sources. North Star had previously conducted a survey that revealed that most business people rarely read a newsletter in its entirety. The quarterly newsletter laid out on a 4" by 6" postcard that takes less than two minutes to read was launched one-and-half years ago. It has resulted in a 21% increase in North Star's internal database and become a product generating revenue for the company. The Rhode Island chapter of the American Marketing Association has over 100 local members and is the only professional organization that provides direct benefits to marketing professionals in both business and education. Nationally, the American Marketing Association is the largest professional society for marketers consisting of over 400 chapters and nearly 45,000 members in 100 countries. North Star Marketing is a marketing and public relations firm located in Wickford, RI that uses a team approach to provide cost effective and creative marketing strategies for businesses. Whether it's designing a corporate identity, developing a public relations plan or executing a flawless event, North Star's creative powerhouse delivers measurable results. For more information call 401-294-0133 or visit www.fortheloveofmarketing.com.

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