Williams speaks at Newport County ChamberDecember 20, 2007
“I stressed that while advertising takes an investment of dollars, public relations takes an investment of time. If not for its cost effectiveness alone, effective PR practices can also help your business rise above your competition, garner great media coverage, and provide great opportunities for some outrageous fun.”
Williams explained that the profitable, and sometimes unexpected, opportunities that result from great PR are essential for any business’ success, and becoming a PR extraordinaire is doable if you follow some guidelines and have the time to build the necessary relationships.
Williams’ white paper on the topic of Writing an Effective News Release can be seen here.
Sponsored by Bank Newport, the Women in Business Luncheon series is designed to provide learning and networking opportunities to local business women.
Contact: Mike Dawson 401.294.0133 mike@fortheloveofmarketing.com << Back to News |
Recognized as one of the top female business leaders in the region, North Star Visionary April Williams was recently invited to speak at The Newport Chamber of Commerce’s latest Women in Business Luncheon. Williams addressed professional women from the area about the power of public relations as a tool for business recognition and success, and particularly stressed the importance of news release writing to build lucrative credibility in a company.