Batchelor, Frechette, McCrory, Michael & CompanyDescription: Located in Providence, Batchelor, Frechette, McCrory, Michael & Company is a 40 person CPA firm that specializes in audit services, business tax, personal tax and business consulting.
Challenge: BFMM had grown to be one of the largest CPA firms in the state with specialties that attracted clients from up and down the east coast and yet they still looked like the firm they had been in the 90s. They needed a look and feel that matched who they were today.
North Star Solution: Knowing that their logo had some brand recognition, North Star gave it an updated look and feel rather than a complete redo. We developed a
Results: BFMM started to use their collateral (since they were embarrassed to use the older materials) to position themselves as the successful firm they are. They have attracted new clients and new employees with their new materials. They have also been told by new clients that their collateral material had given them an initial edge over their competition. |
tag line that gave them a little bit of attitude as they were becoming known as one of the more innovative and business savy CPA firms in the region. We then applied the logo and tagline to all their collateral material. We developed a brochure, pocket folder, stationery, business cards, ads and a new website. 