InterPayDescription: InterPay was one of the nation’s largest payroll companies, specializing in providing complete payroll solutions to the small business market.
Challenge: Generate new business referrals from the CPA community during their busiest time of the year, tax season. CPAs were InterPay’s number #1 source of referrals. InterPay knew that from January to April 15th CPAs would see all of their business clients. InterPay needed a way to grab their attention and be top-of-mind during this hectic time.
North Star Solutions: Working with InterPay, North Star Marketing created and developed a series of humorous door hangers in the genre of a hotel “Do Not Disturb” sign. The “Do Not Disturb” Campaign had three purposes: to show the CPAs that InterPay respected their busiest, most stressful time of year; to offer them humorous tokens of appreciation; and to provide the CPA with an easy way to call or fax client referrals.
North Star Results: InterPay’s referrals increased 15% in the first year. The project motivated and excited the sales force. InterPay established new relationships with their CPA clientele. Interpay was positioned in the market as an innovative, out-of-the-box company.
*InterPay® was purchased by Paychex® |
