If you’re not optimizing your site, now’s the time to start. 
Searching for content via search engines like Google is one of the most common ways that users find websites. The higher up a site is in the search results, the more traffic your website receives. Search engine optimization is a way to increase visibility of your website, allowing potential customers to find you.
Here are three easy ways to move your site up the ranks:
-
Use the most appropriate keywords when describing the content of each page of your site. These should be at least two or more words long, and reflect what a user visiting your site would be seeking.
-
Build a great content-rich site. Your target keywords must be reflected in the site’s HTML text to be easily seen by search engines.
-
Carefully position your keywords. Your keywords should appear in the page’s HTML title tag, your page headline, and the first few paragraphs of the page content. Your titles should be relatively brief and descriptive (think newspaper headline).
