When you only have seconds to get your message across, you need to write clear and concise copy that is strong, strategic, and prompts action. This is often a daunting task…but when done right, will resonate with your target audience and generate great responses.
Here are a few tips for writing great, effective copy:
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Get inspired. Check out copy you think really works, and come up with ideas for how you’ll word your own key messages.
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Be strategic. Determine the key messages that will achieve your objectives and communicate your unique selling proposition.
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Make a point. Write something worth reading. Turn your key messages into engaging copy, and remember that specifics outweigh generalizations.
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Be concise. Balance your word economy and get rid of any unproductive phrases or over-descriptions.
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Be targeted. Write in the appropriate tone and style for your audience and in the voice of your company.
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Write in layman’s terms. Remember that not all of you readers are familiar with your company’s and industry’s jargon.
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Be consistent. Make sure your tone and style is the same across all of your marketing materials.
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Don’t go at it alone. Ask your team for input. Take it into consideration and revise the copy as needed.
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Forget about it for a while. Take a break and come back with a fresh set of eyes. Perfecting copy takes time and often several rounds of edits.
