Marketers face unique challenges when businesses go green. There's an effort to reduce waste and energy use, while producing "get noticed" marketing that delivers results. Some standby tactics are simply not environmentally friendly, but there are some responsible ways to deliver on your marketing objectives.
Four tips to green marketing: 
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Use the direct mail rifle approach: Make sure your mailing list is clean and send only targeted, strategic direct mail - eliminating waste. Also, use biodegradable envelopes, eco-friendly inks and dyes, and recycled paper.
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Declare your green manifesto: Publish your company's green policy on your website and announce your efforts in your marketing. Tell people why you've gone green. You're not "greenwashing"; you are seriously committed to environmental responsibility.
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Realize that eMarketing is the new green: As a part of the marketing mix, targeted email marketing, eNewsletters, social media marketing, search engine optimization and even public relations are tactics that can be done online, greatly reducing paper waste.
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Get into green partnerships: Leverage relationships with other green companies by referring your customers to their business in exchange for a referral to yours.
