Getting a piece of your best prospects' valuable time can be a challenge. With the right prospect gifting campaign, you can intrigue them to find out more about the solutions you offer and, with luck, score a meeting to close the deal. Here are some tips for putting together a campaign that gets you in the door.
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Identify your most desirable prospects. Make an exhaustive list in order of desirability and pick as many as you can to include within your campaign budget.
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Determine the key message. What do your prospects have in common? How are their needs different? Tailor the message to varying segments of your audience.
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Do your homework. Ensure you are targeting the right decision maker. Research as much as you can and call ahead to verify the contact name, title and address.
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Be creative. Pick gifts that resonate with your creative message and garner attention around the office. Include marketing materials that generate intrigue.
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Stretch it out. The campaign can include multiple gifts and act as a way to tell your whole story over time - not all at once.
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Deliver the gift in 
person. If your prospect is willing to meet with you on the spot, you'd better be there! Make sure you're prepared to seal the deal.
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Follow up. After the gift has been received, give your prospect a call to discuss the solutions you can provide and schedule a time to meet.
