Marketing to your prospects during a
recession doesn't have to be expensive. In fact, it shouldn't be. It's not about cutting costs, it's about spending wisely. If you don't continue to attract business, your company will suffer. Here are some tips to marketing
smart to get new business in the door: 
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Check out what your competitors are doing. Is there a niche you could focus on with your products or services? What is the trending in your industry? Pay close attention to the market and determine where you can fill in the gaps.
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Build and grow your prospect email database. Email is one of the most cost effective ways to remain top of mind with your prospects as they make buying decisions. Collect email addresses whenever you can and consistently send personalized messages with content relevant to your prospects.
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Be consistent. Stay in front of your prospects on a regular basis.
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Focus on their bottom line. Answer the "what's in it for me?" question. Provide examples of what you've done for customers. Utilize testimonials from current customers if you have them.
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Do what you say. It's amazing how many people say they will follow up or check in down the line and never do. Persistence often gets the sale!
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It's all about who you know. This is a great time to meet with your referral sources to find out who they recommend you contact. Warm leads are better than cold!
