During an economic downturn, it is imperative to keep relationships with your referral sources strong, as they can spread your message effectively and economically. Here are a few tips: 
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Talk to your referral sources. We're facing the same issues, so why not help each other out? Share recommendations about forums, social networking sites like LinkedIn, key professional associations and local events worth attending.
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Get on the same page. Make sure your referral sources can explain your business and know what types of clients are right for you. Give them a stack of brochures and business cards that they can give to potential clients.
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Become a resource. Create a business blog to share information, forge partnerships, and generate word of mouth with prospects and business owners.
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Get them in the conversation. Use your eNewsletter to keep your referral sources informed about your company. Make sure you are top of mind when they are recommending a business to their contacts and that they know all you do.
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Band together. Reach out to non-competing companies to see if there is an opportunity to work together to share prospects and even add new capabilities.
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Give it the personal touch. Hand write notes whenever you can (congratulations on your award, nice meeting you at the trade show, etc.) and send a thoughtful gift when they refer your business.
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Be sure to reciprocate. Be a good referral source for others!
