Does your news stand up to the test?

Media relations is all about contacting editors when you have something newsworthy to say. Presenting information that isn't important, timely or relevant can break a relationship with an editor. Before you pick up that phone, take this quick test to determine if your story is really news or not.

1. Does the story have emotional appeal? Does it make people happy, sad, angry, amused, intrigued, concerned, etc.?
2. Will readers benefit from the story? Is there a practical tip, warning or informative value? Does it show a clear and obvious solution to a problem?
3. Does the story tie-in to an up-and-coming trend? Is what you're announcing the next big thing? Does it relate to something everyone is talking about?
4. Is the story relevant? Does the story have a local angle, relate to a bigger story or have a seasonal news hook (i.e. back to school, Valentine's Day, Summer)?

If you've answered yes to any of these questions, then chances are you've got some news on your hands. Now organize your PR plan of attack. Reach out to the editors with the most appropriate and relevant audience for your story and keep those media relationships strong!