Press coverage is more powerful than print advertising. It brings your message to readers through a third party source, making it more credible. So why not score some ink with the announcement of a new hire? It shows that your company is growing and highlights the talent and capabilities the new member of your team brings to your current customer base.
Here is the step-by-step 'how to' on getting the word out: 
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Craft a new hire release. Introduce the hire, state the skills and experience he or she brings to your company, and how your current customers will benefit.
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Head shots help. Have a professional photo available via email upon request. If you have a
photo download page on your website, make the photo available there as well.
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Update your website. Editors will likely look to your site first for more information, so make sure you have a head shot and a bio of the new hire posted before sending out the release.
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Identify who would be interested. A variety of media outlets may be appropriate, depending on your industry. Remember to tailor the release for each media outlet as needed to ensure it will be relevant to readers.
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Work the phones and keep an eye out. After you've sent the release, make follow-up calls to key media outlets. Also, watch the papers and set up Google Alerts to check for any hits.
Here's a sampling of the types of media outlets that may be interested in your new hire:
