Want to be the "go-to" person in your industry when editors need commentary from a well-known authority? When you are regarded as an industry expert by the press, the resulting coverage brings a great amount of credibility to your company. If you are qualified to speak on subjects related to your industry, here are a few tips for positioning yourself as the expert editors seek:
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Define your specialty. Decide which subjects you can speak knowledgeably about and relate them to current topics. Make it easy for editors to make a connection with story topics that readers would find valuable.
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Post your bio. Make sure an up-to-date head shot and bio of your experience and qualifications is posted on your website, with clear contact information should an editor want to speak with you.
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Arrange speaking engagements. A great way to garner favorable media attention is through public speaking. Look into seminars, workshops, lectures, panel discussions at local associations, clubs, and industry events to find an appropriate platform.
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Extend it further. If you secure speaking engagements, record the speech and make it available as a
podcast on your website so editors can gather direct quotes or research your past topics.
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Write byline articles. If your expertise coincides with current trends or news, reach out to editors to gauge interest in a byline article from your perspective. Look to consumer and trade publications for opportunities that give an expert perspective.
