Do well by doing good

Linking your business with a good cause helps drive consumer awareness, build your brand image, increase employee morale and improve your bottom line. Even better, your cause of choice benefits as well. Here are a few tips for creating a successful cause marketing campaign:

 

 

Make it matter. Select a cause with which your customers, prospects and referral sources are familiar, and that your employees can be passionate about. Choose something that makes sense for your business as well as your consumers.

 

Go local. It's important to be a good corporate citizen and show your support for members of your community. It's likely that your customers strive to support their community on a local level as well, so it's smart to align your efforts with theirs.

 

Be sincere. Let consumers know why you've chosen the cause and what it means to your business. Report any personal link you and your team have to the cause, and how you plan to support the organization.

 

Do what you do best. Make sure that the cause benefits from your company's key capabilities. If your services or products are needed to raise money or awareness for the cause, put forth your best effort and showcase your skill.

 

Spread the word. Your efforts won't effect consumers' purchasing decisions if they aren't aware of what you've done. Issue a press release and take advantage of word-of-mouth and viral marketing. Remember to make your message and your association with the cause clear.

 

North Star Marketing recently partnered with the Gloria Gemma Breast Cancer Resource Foundation to create promotional items and generate media coverage for its 3rd Annual 'Flames of Hope' Waterfire event. Click here to read more.