In this economy, it's crucial to get a return on your marketing investments and that includes events. So how do you make sure your event is a success? Prep your staff prior to the event.
Here are the top ten tips to keep in mind: 
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Determine the most appropriate team for the occasion and audience.
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Give clear guidelines for professional behavior. Remind them they are at an event to work and help build business.
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Brief the team on key marketing messages - perfect your 30 second commercial.
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Make sure they are clear on the dress code for the event.
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Make sure the team knows who will be at the event and encourage them to network with guests and converse about key messages.
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Ask them to help guests make connections with each other, looking for those who are not talking with anyone.
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Task them to spend 74% of their time with people they don't know and keep guests informed about what's happening at the event.
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Encourage the team to eat prior to the event so they have plenty of time to focus on guests. Also remind them that they should have minimal to no alcohol.
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Have them move around the room and watch for potential issues, i.e. not enough chairs or schedule delays.
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Empower your team to wow each and every guest at your event.
Bonus Tip: Remind your team that every interaction is an opportunity to sell the company!
