A well crafted pitch letter, backed by an effective pitching process, is appreciated by media professionals everywhere and can generate awareness among your key target groups. Last week we discussed how to write a pitch letter. Now follow this step-by-step process to get your story covered: 
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Know media preferences. Some editors like to be contacted at certain times of the day and in specific ways. Check the publication's website or a paid database service like MediaAtlas, or even call the editor to find out what he or she prefers.
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Get personal. Whether you email, fax, mail, or even call in your pitch, be sure to address the editor by name more than once, and demonstrate the pitch's relevance to his or her particular beat.
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Follow up, tactfully. Call the editor but do not leave a series of voicemails. Try to connect with him or her for a live conversation and ask if it's a good time to talk. Remember to be upfront and appreciative of his or her time!
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Take notes for next time. Pitching can be a learning process in itself. Note the editor's availability, deadlines, feedback, and preferences so you'll be even more prepared the next time you approach him or her.
Bonus Tip: Never send an email with an attachment to an editor unless it is requested. These are often deleted right away to save time and avoid computer viruses.
