The day of the week you send your company's email can have a major effect on its results. Here is some insight on which days are best for your email campaign:
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Monday: Generally, Mondays mean full inboxes. People are sorting through weekend spam and prioritizing tasks for the week, so your email may get lost in the shuffle.
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Tuesday - Thursday: If your target audience is general users or people who don't read email regularly, this time frame may be best. Experts say it's the most popular time for checking email, meaning open rates are highest.
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Friday or Saturday: These days are best if you're targeting business owners or people who read email frequently. Click-through rates are higher because your audience has more time to explore links in the email.
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Sunday: On the whole, Sunday is the least popular day for checking email. Some audiences even view emails sent on Sundays as intrusive.
No matter which day you choose to send your emails, be sure to continually test your email metrics to determine the best results for your list/audience.
