In today's economic climate, we are all aware of businesses or people who are struggling. Think about how your business could help - host a seminar with free tips or sponsor a contest that will help a business or individual. Here are some guidelines for giving back:
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Be Specific - Make sure your efforts are targeted. Identify the need or problem you're trying to solve and specify who you are helping or how your efforts will help.
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Alert the Public - When advertised effectively, community-based events or initiatives improve your company image, identify you as an expert in your field and position your business as the premier place to acquire a certain product, service, etc.
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Bring the Team Together - Internally, community initiatives boost employee morale and give your company a common goal to rally around.
Knowing that first impressions are everything when trying to find a job, our client, Dr. Robert Leonard, found a way to lend a hand in his community. This summer, Doctor Leonard is offering the growing number of unemployed residents in MA and RI a chance to restore their hair - and their self-confidence - for free. Learn more at YouDeserveHair.com.
