In the marketing world, often one touchpoint just isn't enough. There are many benefits to using an integrated campaign (such as a email, direct mail, social media, etc) to promote your product or company. Consider an integrated campaign when you're trying to:
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Increase Brand Recognition - If you're launching a new campaign or breaking into a new market, several touchpoints through various channels will help you stay top of mind, maximizing the impact and ultimately your response.
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Build Suspense - Get your audience eager for what's to come - like a new product or improvement to your business - by gradually building expectations and anticipation.
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Emphasize Multiple Selling Points - Sometimes there are several equally important aspects to a product or service that you want your audience to understand. A campaign gives you the space to elaborate on each point, rather than have them compete for attention in one piece.
