Stretch Your Marketing Dollars!

When the economy is in a recession, marketing budgets are often cut. So how do you stretch your dollars and let your marketing drive revenue for your business?

• Partner Up - If you have relationships with businesses with complementary services, approach them and partner up to create cooperative campaigns in order to share the expense.
• If It Isn't Broke, Don't Fix It - There is nothing wrong with running the same advertisement or repurposing a past direct mail or email campaign if they drive response. Repetition increases brand awareness and reinforces brand identity.
• Get the Most Out of Your Design - Have an existing advertisement, postcard, handout or poster? Reuse the concept in other mediums. Your marketing will be more cohesive and you'll save time and money on design!