Are you telling your audiences what they want to hear?

Speaking to your customers, prospects, and employees differently can increase relevancy and deliver more value in your marketing efforts - ultimately increasing response and sales! So what does each audience need to hear and why?

 

Prospects need to be educated. Why should a prospect purchase your product or service versus your competitor's? Focus on the benefits of your products or services instead of the features. Share expertise, interacting with them on a continual basis to sell your business value.

 

Acknowledge your customer relationships. Customers don't want to be treated like a stranger. They want to be acknowledged for the relationship they have with you. Use content that introduces new product features, shows customer appreciation, and ensures continual satisfaction. Remember to make them feel special.

 

Your employees are an audience too! Communicating effectively with employees can streamline your business processes, educate your employees, and ultimately increase sales. Adjust your content to motivate and excite employees about new products, changes in the organization, and recent successes.

 

Learn how North Star helped Cox Business alter its marketing strategy to increase relevancy and value in a prospect lead generation campaign and "We Believe" internal employee campaign. Read more.

 

Want to learn more? Enjoy these Compass Archives:

• It pays to have loyal customers!
• Focus on Customers
• Prospects Count in Tough Times