How are you at getting your foot in the door?

As we discussed in the latest issue of our World's Smallest Newsletter, most of us just need an opening and then we can sell.

 

We have found that NOTHING does that better than a high-impact lead generation campaign. So, here are three things a GREAT lead generation campaign HAS TO HAVE:

 

A Great List. Fit is key. It is critical to be sure that the target can truly benefit from your product or services. Response rates will be higher so you can keep the list shorter and more targeted.

 

A Great Gift. This needs a WOW factor to get you noticed and give you that foot in the door opportunity.

Follow-up! Want to increase response rates? Follow-up with a call - it will increase ROI and be fun. People will remember you because of the gift, and they'll want to talk to you!

 

Most of all, remember campaigns need to be creative! One of our clients, DS Graphics, turned to us for creative door opening ideas. Click here to read how they have seen a 42% response rate.

 

All of our lead generation campaigns are seeing 20%+ response rates! Want to get your foot in the door? Email us today to see how we can develop a creative and unique lead-generation campaign for your company.

 

Want to learn more? Enjoy these Compass Archives:

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• Give the gift of intrigue