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NSM Supports Breast Cancer Awareness

October 17, 2008

Gloria Gemma HitsOctober is breast cancer awareness month. It's a staggering reality that one out of eight women will develop breast cancer at some point in their lives. With 12 females working here at North Star, the statistic suggests that nearly two of us may be diagnosed one day. But, our futures are hopeful; there is a 97% survival rate for breast cancer caught in stage one.

 

That's why we partnered with the Gloria Gemma Breast Cancer Resource Foundation to provide marketing and public relations services for the Foundation’s Third Annual Flames of Hope Waterfire event.

 

To brand the event we put our experts to work in designing the official logo for this year’s Flames of Hope event, and then we used the new Got 2 Bust Cancer logo as a base to develop the official event t-shirt and sticker.

 

To promote the event, our publicity team worked the phones pitching editors and coordinating interviews that resulted in newspaper articles, television interviews, online webcasts, on-air radio interviews across the region.

 

Did you miss this year’s event or want to see a recap? If so tune into ABC 6 on Friday, October 17 from 7:00-8:00 pm for a touching and intimate look back at the Flames of Hope 2008 through the eyes of breast cancer survivors.



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