These days being a marketing professional is harder than ever. The conversation circulating around every C-Suite is about cutting costs, increasing revenue, ROI and improving the bottom line. Is marketing in those conversations at your company, or are the conversations a knock on marketing?
There’s something you can do that will immediately put marketing in a positive light.
Millions are spent every year to generate leads that are seldom qualified, researched or pre-screened before they are handed over to the sales force, resulting in response rates that are less than stellar. That’s frustrating for both sales and marketing. And on a personal level doesn’t do much for your confidence and reputation.
That’s where North Star Marketing comes in. We have a process called WOWorks. It’s the critical step between creating your list of leads and closing your list of leads. It creates response rates from 30-40%. That’s a far cry from the 2-5% response rate American business has been stick trained to accept as a good response.
We have yet to meet a sales force that hasn’t collectively said, “Get us in front of prospects and we’ll sell them”. So the ultimate goal is creating a substantial interest in your product/service that “makes” your leads want a face to face with your salespeople. That’s what WOWorks does.
How does WOWorks work? We’re not going to give you the secret recipe here. How smart would that be on our part? What we will tell you is WOWorks is a proprietary, seven-step process that not only gets amazing response rates but provides your sales team with highly qualified opportunities that are ready to close.
We won’t lie to you. It costs money to get someone to respond to you, especially when they know there’s a sales call attached to responding. But let us ask you this, “Would you spend the equivalent value of one average annual client/customer relationship on a WOWorks program knowing that it most likely will create a 20-40% response rate?” Seems like a no-brainer to us. And evidently it’s a no-brainer to all the companies contacting us about WOWorks.
Tired of a 2-5% response rate? Contact us today. See why WOWorks is the solution to your lead response.
